Managing brand – the most profound KPI’s and their impact

If your brand was a road sign and didn’t have context, emotions and expectations attached to it, it’s like there was no sign at all and the road to destination wouldn’t look comfortable or secure. If the sign does have a meaning for the customer but you are trying to sell something that is outContinue reading “Managing brand – the most profound KPI’s and their impact”

Customer Journey – creating order in to a chaos

What is it that you need to pay attention to, when you are optimizing marketing profitability, designing new products, measuring your organization, forecasting customer behavior in case of changes in the market conditions or deciding about investment allocation. In my opinion, there is one single theory, ideology and toolkit that can help in any decision-makingContinue reading “Customer Journey – creating order in to a chaos”