How to create an intelligent company and cure Corporate Autism?

Big data is the catch phrase inspiring corporate management right now. I agree that it is the direction many companies should choose to take. However, the reality is that challenges are not in systems and technology. Most important challenges can be found from our own ways of working and thinking. In this presentation I explainContinue reading “How to create an intelligent company and cure Corporate Autism?”

Lost insights and corporate blind spots

This is a post about current state, corporate malpractices. Corporate standard is to use apr. 20% of the value their data assets provide.. well it could actually be even less. This post is about recognizing the needs for change and offer some ideas about how to get it done. These are just some learnings fromContinue reading “Lost insights and corporate blind spots”

Critical Responsibilities and Competencies – Strategy

Critical Responsibilities and Competencies Strategic Planning Work closely with business leaders and key resources to understand business objectives and issues in order to align marketing strategies that will support goals. Develop a roadmap for creating and maintaining a performance driven marketing program, accountable to overall business and financial objectives. Marketing Strategy Develop and manage integratedContinue reading “Critical Responsibilities and Competencies – Strategy”