Sasha Strauss on Adobe Creative Suite

In this edition of Ephlux Insights, Strauss Strauss shared the origins, brainstorming process, tested ideas and brand architecture finalized on for Adobe Creative Suite. We learn about his role (and unnamed colleague) on how they helped Adobe respect customer depth and usage behavior with brand architecture for Creative Suite. Further learning: TEDxUCIrvine – From Branding,Continue reading “Sasha Strauss on Adobe Creative Suite”

Definition for Customer Experience

Customer Experience is so obvious and yet so complex subject that has multitude of perceptions and views to consider. I try to put it very objectively. What do you think about this definition about: ‚ÄúCustomers approach their experience subjectively and holistically and they form their view of customer experience based on one or multiple engagementsContinue reading “Definition for Customer Experience”

Business Design.. with customer centricity

Here is my presentation that is about Business Design and how you lay the foundation of business development and value generation on customer journey and diminish the complexity to understandable and measurable insights and practices to marketing, operations and R&D. Recognition and simplification is the way to go and insights come from that. I’ve justContinue reading “Business Design.. with customer centricity”