7P’s interview – Ephlux Insights with Toni Keskinen (of Future CMO)

Here’s my interview with Mr Babar Khan Javed about the backround of my thinking that led to re-creation of Marketing’s 7P’s published in ADMAP November 2014 Further reading: Marketing’s 7P’s published in ADMAP November 2014 Branding = Change Management & Operational Excellence Loyalty for Pragmatists – It’s not about loyalty schemes Managing Brand – theContinue reading “7P’s interview – Ephlux Insights with Toni Keskinen (of Future CMO)”

WARC Webinar Path to purchase Insight Keynote presentation

Here’s my WARC webinar presentation from 30th July 2014. Enjoy 🙂 Also check out: Managing brand – the most profound KPI’s and measures Customer Journey FLOW How to map and study Customer Journey Customer Journey stage 1: Brand as a platform Customer Journey stage 2: Initiation Customer Journey stag 3: Choosing and buying – cross-channelContinue reading “WARC Webinar Path to purchase Insight Keynote presentation”

Admap Best Practice: Mapping the Customer Journey

This is the original non-edited version of the article I wrote for Admap January 2014 issue: Best Practice in How to Map Customer Journey by Toni Keskinen Customer Purchase Journey by definition is the customer’s journey from existing life experiences to initiation, cross-channel consideration and purchase. Customer Journey then continues to using the product orContinue reading “Admap Best Practice: Mapping the Customer Journey”