Loyalty for pragmatists – it’s not about loyalty schemes

This post is about loyalty. Loyalty is about people’s willingness to stay as a customer or re-purchase when the time comes. Attrition is about customers leaving the company (defect).  For one reason or another customer relationships end inevitably, in grave at the latest. Here are some learning’s about reasons for attrition and ways of avoiding itContinue reading “Loyalty for pragmatists – it’s not about loyalty schemes”

Customer Journey – creating order in to a chaos

What is it that you need to pay attention to, when you are optimizing marketing profitability, designing new products, measuring your organization, forecasting customer behavior in case of changes in the market conditions or deciding about investment allocation. In my opinion, there is one single theory, ideology and toolkit that can help in any decision-makingContinue reading “Customer Journey – creating order in to a chaos”